Overview
The Market Potential database is designed to help companies understand, predict, and influence consumer behavior by providing insight to make informed decisions about where to offer products and services with the highest growth potential. The ESRI Market Potential database includes data representing goods, services, attitudes, and activities collected by Mediamark Research Inc. (MRI). Market potential data measures the likely demand for a product or service. Files include the expected number of consumers and a Market Potential Index (MPI).
Specifications
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dBASE, comma delimited (CSV), Shape file, Excel file |
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DVD, CD-ROM, Report, E-mail (if applicable), FTP (if applicable) |
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