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Simmons Market Research Bureau
Simmons Market Research Bureau is the nation's leading authority
on the behavior of the American consumer. The Simmons consumer database
contains the most detailed usage information available on over 8,000 brands,
450+ product categories, and every media genre accessible in the United
States.
Simmons was selected to provide key consumer data for Microsoft’s MapPoint
2004 application. The Simmons data in MapPoint can be mapped at every
level of geography available in MapPoint, providing profiles of consumer
data by state and all the way down to census tracts.
Expanding on the Simmons consumer data in MapPoint, Simmons BrandTract™
offers online accessibility to localized brand usage and consumption estimates
for thousands of brands measured in the Simmons National Consumer Survey.
Featured at the Simmons Data Store (www.smrb.net), BrandTract offers full-time
access to brand-specific usage data for any U.S. geography you choose.
BrandTract is an easy to use application that provides PDF reports along
with data files formatted for use with Microsoft MapPoint. Import
BrandTract data directly into MapPoint to visualize consumer usage data
for everything from brands of peanut butter to brokerage firms used.
Simmons BrandTract
BrandTract is a new service from Simmons Market Research Bureau, the
nation's leading authority on the behavior of the American consumer.
Building on the rich and detailed information of the Simmons National Consumer
Survey (NCS), BrandTract offers quick and easy access to localized brand
usage and consumption estimates.
With BrandTract, you are able to profile the usage and preference of
thousands of brands and services for your geography of interest.
Choose multiple selections from one of six available levels of geography
including: Total U.S., State, MSA, County, ZIP Code, and Census Tract.
Then profile usage of brands or services in any of the product groups listed
below.
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Ailments and Pharmaceuticals
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Alcoholic Beverages
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Apparel
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Appliances
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Audio & Video
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Autototive
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Baby Care
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Computers and Internet
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Financial
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Food & Drink
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Groceries
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Health & Beauty Aids
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Home Improvement
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Jewelry
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Mail/Delivery Services
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Pet Care
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Retail Shopping
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Smoking
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Travel
BrandTract provides easy to use, printable PDF reports along with data
files formatted for use with Microsoft MapPoint. Easily import BrandTract
data directly into MapPoint to visualize consumer usage data in your selected
geography.
More About Simmons
Simmons is a multi-faceted consumer research company specializing in
marketing information to clearly identify and position brands, products
and media in today's competitive playing field. Our vast database contains
the most detailed usage information available on over 8,000 brands, 450
product categories, all media venues and the most detailed lifestyle descriptors
available.
Founded over 50 years ago by legendary market researcher Willard Simmons,
we have helped bring more goods and services to market than any other research
firm in North America. Our flagship survey, the Simmons National
Consumer Study (NCS), draws on interviews with over 20,000 people nationwide
to unlock the secrets of marketplace behavior of American adults. Simmons
also collects comprehensive information on teenagers, children and Hispanic
consumers—all to aid advertisers, their agencies and the media target their
products and services to these segments of the population.
Simmons today is the nation's leading authority on the behavior of the
American consumer, and our research findings are regularly quoted in respected
trade publications. The product usage, media usage, consumer demographic,
psychographic and lifestyle profiles measured and reported by Simmons are
the basic building blocks of virtually every major marketing firm and advertising
agency in the U.S. We’ve achieved that predominance because of our
ability to provide clients the full range of consumer data and the software
solutions to understand them, including:
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Rich lifestyle information
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Unascribed marketing data
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Powerful tools for analysis
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Global information
Simmons research covers all the markets critical to advertisers, their
agencies and media alike — from Kids and Teens to Adults and specialized
audiences like Hispanic Americans. With our half-century of experience,
we’ve built a reputation as the leading provider of consumer behavior information
in the nation. Our teams of media experts, survey professionals, modeling
statisticians and research analysts develop innovative research techniques
to put reliable data at your fingertips.
To conduct research for the Simmons suite of NCS products (Adults, Teens,
Kids and Hispanics), we recruit the entire household for responses and
input. We mail a Household Survey Booklet covering the total household’s
usage/ownership of selected products and services. But unlike other research
companies, we also provide personal booklets to collect responses from
each household member: every adult over 18 years old, every teen
aged 12 to 17, and every child between 6 and 11 years old.
By combining our extensive marketing and media data from the NCS with
powerful analytic tools, segmentation systems and transactional data integrations,
we bring your marketing information to life. With Simmons on your side,
you will better understand your customers— from the products they buy and
the brands they prefer, to their lifestyles, attitudes and media preferences.
And you’ll make sense out of today’s complex marketplace through insights
provided by American consumers.
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