Overview
Expanding on the Simmons consumer data in MapPoint, Simmons BrandTract™
offers online accessibility to localized brand usage and consumption estimates
for thousands of brands measured in the Simmons National Consumer Survey.
Featured at the Simmons Data Store (www.smrb.net), BrandTract offers full-time
access to brand-specific usage data for any U.S. geography you choose.
BrandTract is an easy to use application that provides PDF reports along
with data files formatted for use with Microsoft MapPoint. Import
BrandTract data directly into MapPoint to visualize consumer usage data
for everything from brands of peanut butter to brokerage firms used.
Simmons BrandTract
BrandTract is a new service from Simmons Market Research Bureau, the
nation's leading authority on the behavior of the American consumer.
Building on the rich and detailed information of the Simmons National Consumer
Survey (NCS), BrandTract offers quick and easy access to localized brand
usage and consumption estimates.
With BrandTract, you are able to profile the usage and preference of
thousands of brands and services for your geography of interest.
Choose multiple selections from one of six available levels of geography
including: Total U.S., State, MSA, County, ZIP Code, and Census Tract.
Then profile usage of brands or services in any of the product groups listed
below.
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Ailments and Pharmaceuticals
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Alcoholic Beverages
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Apparel
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Appliances
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Audio & Video
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Autototive
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Baby Care
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Computers and Internet
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Financial
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Food & Drink
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Groceries
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Health & Beauty Aids
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Home Improvement
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Jewelry
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Mail/Delivery Services
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Pet Care
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Retail Shopping
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Smoking
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Travel
BrandTract provides easy to use, printable PDF reports along with data
files formatted for use with Microsoft MapPoint. Easily import BrandTract
data directly into MapPoint to visualize consumer usage data in your selected
geography.
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