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This conference focuses on how corporations and government can make and save money with location technology. The conference attracts chief information offices, business process managers and users of geospatial information solutions and data, enabling location technologies, and mobile/wireless location services. The conference strives to bring together vendors and users of location technology to discuss the impact on enterprise computing systems in retail, banking, finance, insurance, real estate, transportation, government and telecommunications. The event serves a growing need for business-to-business networking as well as understanding the needs of the technology user. View the Location Intelligence website.
Mapping of potential retail outlets is one of the first steps in putting a distribution channel in place while launching a telecommunications brand. This is the second article in a two-part series on utilizing location intelligence to organize and understand information through a geographical perspective, enabling informed decisions about retail marketing. Author Abhishek Bhardwaj, associate consultant for Infosys, uses Bangalore, India as the setting for his analysis.