Our editors put on their critic hats and look at two efforts to use location-based services to generate action and buzz. One campaign focused on the professional geospatial community, those building location-based apps, and the other aimed to drum up excitement for the last-place NBA basketball team, the New Jersey Nets, and perhaps a few other organizations. Did these efforts achieve their goals? What might they have done differently?
The 2010 Society for Conservation GIS Conference will be held July 8-11 in Monterey, California. Join others from the GIS user community to help achieve conservation locally, regionally, and globally. For more information or to register to attend, visit www.esri.com/scgis.