Apple Seeks Ground Truther in Australia and other LBS News

The ad for help with the Apple Maps app in Australia reads:

The Maps team is looking for people with knowledge of mapping, great testing skills, and local expertise to help us build better and better maps. In this position, you will be responsible for the quality of map data for your region. You will test changes to map data, provide feedback on unique local map requirements, collect ground truth information, and evaluate competing products.


Intel owned Telmap has switched from licensing Nokia Location Services data (NAVTEQ) to licensing similar data from TomTom (Tele Atlas). But the company will use Nokia data for customers who request it. Why the switch? Per Oren Nissim, CEO of Telmap:

Today the map data quality of TomTom and NAVTEQ is completely equivalent. With our latest LBS developments such as M8 we required more flexibility in the map licensing terms and condition and TomTom offered us the best business model.

Josh Williams tells the story of how Foursquare ate his company's (Gowalla's) lunch. The long form original is at Medium; a recap at Biz Insider.

Published Tuesday, February 26th, 2013

Written by Adena Schutzberg

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