Apple to Gatekeep Location-based Ads

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Last week Apple provided further direction to its developer community regarding the implementation of location-based ads in apps destined for its App Store. The LBS apps must "provide beneficial information,” and will not be accepted if they use "location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location." Why is Apple stirring this pot at this time? Our editors weigh in.

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