Black Friday and Cyber Monday from a Location Intelligent Perspective

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Retailers are reveling in the news that Black Friday saw a better than expected boost in consumer spending with Cyber Monday taking on a life of its own. Directions Magazine editors Joe Francica and Adena Schutzberg try to make sense of the current retailing environment with an eye on the location technologies that are contributing to the way consumers think about getting to the mall or shopping online. The podcast is 12 minutes long and was recorded on November 25, 2007.


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