Brightkite drops Check-ins in Latest Version

That’s the word from the blog:

We are about to roll out our new Brightkite Android application that includes some exciting new features, notably the ability for Brightkite to be your default text messaging app – handling ALL your messaging from one app, saving you money with free texting while giving you many more capabilities than regular texting:

- Groups
- Photos
- Location sharing
+ More!

For the first time this will be a Brightkite app without check-in, posting or stream viewing functionality. Starting from 17th December, you can expect to see the check-in/posting and streams functions start to disappear from our apps and sites. These features were the defining element to our company 2 and 3 years ago, but we no longer believe they are sufficiently unique or defining to be our focus, so we are dropping them.

Cool, they are killing what was their cash cow, just like they say you should! There are details on how to grab your historical checkins and messages in the post. Most commenters are NOT happy.

Cash cow ref: “Kill your cash cow or someone will do it for you.” I first heard that when Burrus spoke at Autodesk U years ago. I bought his book and still refer to it now and again. Thanks Autodesk.

- Brightkite blog


Published Friday, December 10th, 2010

Written by Adena Schutzberg