Location
Intelligence Perspective: Demonstrating the Value of Location Technology
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There
has been plenty of discussion about "proving" the ROI (return on
investment) of GIS and location technology. Naturally, there are
many differences of opinion from vendors and users about what we're
even talking about.Yet, that does not prevent a consensus from
emerging.... Read the article |
Location Intelligence Perspective: More than ROI | ROI is on
everybody's mind these days, but I'm not sure it means exactly the same
thing to everybody.A classic, common-sense approach to ROI is this:
you invest in a technology, you implement it, you observe its effect on
your practices, and you measure its results, both in currency and in
"softer" terms such as customer satisfaction. Read the article |
Location
Intelligence Perspective: To 'GIS the Enterprise, Or Enterprise the
GIS?' |
If any topic brings
forth visions of blind people groping at the elephant, the fundamental
architecture of how GIS fits into enterprise applications is it.Which
camp are you in? Should you invest in a complete spatial platform or
let the database do the work? Read the article |
Location Intelligence Perspective: "The map is not important" | George Moon, CTO of
MapInfo, was heard to utter a provocative thesis last May at the
Location Technology & Business Intelligence Symposium, at least for
the GIS-oriented crowd.Moon's simple statement was that "the map is
not important." This really should not be as controversial as it
sounds. Read the article |