CloudMade Launches Gaming Monetization LBS Brand Zigi to Complete its Pivot

Zigi offers a SDK to mobile game developers that allow them to create in-game virtual items that can be unlocked at nearby retailers. According to Zigi only 3% of mobile gamers pay for in-game items in freemium games which leave 97% of users with no monetization.

Zigi's first customer is Rovio. Players of Angry Birds in China get more power (sorry I don't play that game) when they visit McDonalds. CloudMade started talking about this pivot last December on its blog.

- GPS Biz News

Published Tuesday, October 16th, 2012

Written by Adena Schutzberg

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