ComScore on Changes in Desktop/Mobile Use of Maps in 2012

ComSore which documents use of the Web on a variety of platforms published a 48 page report on last years findings (press release, European and country by country reports, seems to be a slide presentation, registration requried but I gave up after a one round of registration when I was asked again to input personal data...). Here are key bits with regard to mapping per the New York Times.

Removing a favorite app from just one operating system can change the whole dynamic of mobile usage.

Google’s map app for the iPhone, which had been the most used mobile app, lost its No. 1 spot to Facebook after Apple kicked Google’s maps off the iPhone in October. Now, Facebook reaches 76 percent of the smartphone market and accounts for 23 percent of total time spent using apps each month. The next five most used apps are Google’s, which account for 10 percent of time on apps.

Some industries are more affected by the move to mobile than others.

As mobile continues to take share from desktop, some industries have been particularly affected, and they are seeing significant declines in desktop use of their products as a result. They are newspapers, search engines, maps, weather, comparison shopping, directories and instant messenger services.

Local search is far more subtle than it has been in the past.

Social search, based on what users’ friends like, has put Facebook and Google on a “collision course,” comScore said, particularly in searches for local businesses like restaurants.

Published Tuesday, February 19th, 2013

Written by Adena Schutzberg

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