Dashups from SRC

By Hal Reid

_SRC announced the company is providing an API that allows developers to create "dashups" that provide demographic data. ("Mashups only with a "d" for demographics, get it?) The announcement was made earlier this month at the Where 2.0 conference in San Jose, CA. The API lets developers pull data available from the SRC freedemographics site, and not only get at the raw data, but also make maps, charts and reports. At the conference, SRC offered a group of 600 the opportunity to win $500 by being the first to create a solution using the API. One developer completed the task in seven minutes.

The still relatively new mapping APIs from the likes of Google, Microsoft and MapQuest gave us maps and images. It’s about time we got the data too. Very creative, SRC – kudos!

Published Thursday, June 29th, 2006

Written by Hal Reid

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