Following Esri UC from a Distance via Social Media
returning from Esri UC I wanted to get a sense of how one interested
party, Atanas Entchev of ENTCHEV GIS Architects, was able to follow the
event via social media, despite the fact that she did not attend. Disclosure: Entchev has contributed to Directions Magazine and other publications I edited.
Adena Schutzberg (AS): How did you follow the Esri UC via social
media? What tool(s), hash tags, accounts did you use/read/follow? How
often did you look at them before, during the week of the conference,
Atanas Entchev (AE): I followed the Esri UC (and BPC [Business
Partner Conference]) through the online activities of a select few
whose opinion and judgment I value: James Fee, Adena Schutzberg, Dave
Bouwman. I followed them wherever they were broadcasting (I followed
Fee on Twitter for the BPC and on his live blog for the UC. I read the
APB [Directions Magazines All Points Blog] via RSS. I followed Bouwman
on Twitter and his UC BackChannel). I did not use any hashtags. There's
only so much info I can absorb, so I didn't even look for more info
beyond those three streams.
AS: Which types of tweeters and/or types of tweets were the most
valuable to you? Why? Which types of tweeters and/or types of tweets
were the least valuable to you? Why?
AE: Most valuable - the three above, for their objectivity and keen
observation. Least valuable - self-centered and self-aggrandizing
twitterers (we all know who they are).
AS: Did you read any of the live blogged coverage of the plenary?
(James Fee and Very Spatial provided such coverage; others may have
also.) Did you or will you want the videos of the plenary (which are
already online)? Why or why not?
AE: I read James Fee's live blog. I did not view (or want) the
videos for the same reason I don't listen to podcasts: I like to set
the pace when absorbing technical information; listening to audio could
be annoying to coworkers with whom I share office space; text can be
saved (and later searched) for reference - not so with audio and video.
AS: What advice do you have for Esri, partners or users who publish
via social media around Esri UC to enhance its value to those not in
AE: Give users the facts, with no spin, in grammatically correct text, with no spelling errors.
AS: Feel free to share any other observations or comments you have.
AE: I understand that conferences are also a place for socializing.
Lest I come across as a curmudgeon, let me state that I understand the
value that social media provides along those lines. I did notice (and
occasionally scan) the social channels of social media, and I think
those provide a valuable sense of community for Esri users.
Published Friday, July 23rd, 2010