Google and LBS

ZDNet has an interview with Deep Nishar, director of product management for Google that focusses on the company’s mobile/LBS plans.

Of note:

When you’re on your mobile device and you type in the keyword “movie”, you’re likely to be searching for a cinema because you want to go and see a movie. But if you typed in “movie” on your desktop at home, you may be searching for more general information about movies.

...the next step is to interact with advanced mobile phone technology, such as Global Positioning Systems [GPS], so the device knows where you are. We’re already doing that with Helio’s new phones. The whole point is to make the user’s life simpler.

So the entire ecosystem will have to figure out different ways to get mobile devices into users’ hands. It won’t be just mobile advertising. But the market is still nascent, so we don’t know what it will be yet.

Price is something that always lingers in consumers’ minds. There have been studies that show when data is offered for free as part of a trial, 50 percent to 80 percent of users stop using the service once they have to pay for it. But I think users pay for what they value.

I think you’ll see us do more with location-based services, like developing more locally flavoured products.

Published Wednesday, November 29th, 2006

Written by Adena Schutzberg

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