Google Earth Pro Now with Location Intelligence Data

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Google announced new datasets including demographics, parcels, traffic counts in its for fee Google Earth Pro this month. Why? What market is the company looking capture? Are those data enough? And, do they belong in Google Earth Pro? Our editors explore the new additions.

Show Notes

The latest release of ESRI Business Analyst Online with updated 2010/2015 demographics data offers more than 2,000 data variables, including current-year estimates and 2015 forecasts. This data can help your organization analyze markets, profile customers, evaluate competitors, and identify opportunities. To learn more about these updates, visit

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