How Important is Location in Location-based Advertising?

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How important is the recipient's location when sending location-based ads? Perhaps not as important as other factors.

Show Notes

Join us at Location Intelligence 2013 either in person in DC or via live streaming. Details at Location

Show Notes

Guest Post: What location data really tells marketersGoMo News
Who Matters More than Where for Mobile Ads - All Points Blog
How to Use Geofencing Correctly - Directions Magazine
Broadcom Introduces GNSS Location Chip With Geofence Capabilities

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