Industry Reactions: Barbara Pilliod, MapInfo Corporation

By Directions Staff

Directions has been discussing MapPoint with people throughout the mapping industry.Most of the people who have reacted so far believe that Microsoft's entry will threaten some products but will expand the base of mapping customers.Here are some observations from the people involved:

Barbara Pilliod, a MapInfo public relations official, says that Microsoft's entry into the industry signals the business community's growing recognition of mapping software.

MapInfo welcomes Microsoft into the business mapping market because this further validates the growing importance of mapping in the business decision process.

It will serve to educate the market for mapping technology and drive demand for more sophisticated products.

Published Saturday, November 7th, 1998

Written by Directions Staff

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