There's no press release on the chip maker's deal with Telmap, a white label provider of LBS service. It was infomally noted a few days ago by Intel in its coverage of the AppUp Elements event (never heard of it until today!).
As part of the keynote, we announced that we have signed an agreement to acquire Telmap, a leading company in navigation and location-based services, search and content. Telmap will become a wholly-owned subsidiary of Intel. This move is a step towards expanding our mobile software services capabilities as Intel continues to grow in the area of software and services. We are all very excited to have such knowledgeable and respected experts join the company.From a consumer perspective, Telmap helps bring to life our vision for integrated, uniform experiences across consumer devices. Telmap has a tremendous amount of expertise around end-to-end mobile local search, mapping and navigation services. Telmap delivers great multi-platform consumer experiences every day, and we’re looking forward to combining that focus and excellence with Intel’s to significantly grow their business . But Telmap isn’t just a great consumer service provider – with Telmap we can directly provide developers with location-based services spanning devices, operating systems and CPU architectures. This is a significant step towards the Intel AppUp services vision we spoke about yesterday.Telmap will allow us to provide AppUp developers with great, differentiated location capabilities in the form of a standard set of location-based APIs and software that developers can easily integrate into their AppUp apps.
These new cross-platform location capabilities will allow developers to not just retain their users but delight them via in-app and in-experience location features that they just can’t really do today.New advanced capabilities with just a few lines of code: and who doesn’t like that?
Telmap CEO Oren Nissim explains the acquisiton from his perspective:
- Intel was the main suitor with discussions going back to Mobile World Congress in February
- It's a fit because of Intel's push into mobile (including acquiring Wind River)
- Intel's new AppUp app ecosystem (developers, partners, store) will be a great channel