Per the San Jose Mercury News:
According to [NASA group leader Terry] Fong, Google and NASA will begin in five weeks to unveil technology that will bring NASA data, such as atmospheric observations and sea temperatures, to the satellite navigation service Google Earth. The two organizations are working as well on a disaster-response project that will place real-time disaster data on Google Earth. That data could include the plume of a wild fire, the condition of a damaged bridge, or even the position of monitoring aircraft.
That demo sounds to me like many an OGC presentation. I wonder if the demo will use OGC standards?