LBS Name Challenge

“Global Security Systems’ (GSS) FM- based geo-targeting solution lets advertisers reach their audiences whenever and wherever they are.”

(press release, it’s not yet on website, nor is any info about this offering.)

I want to suggest that it will be very hard for end users of a location-based service to contemplate working with Global Security Systems. We techies see the logic of moving the alerting system from homeland securty to marketing, but will others? Maybe its time to just be GSS?

Published Friday, September 22nd, 2006

Written by Adena Schutzberg

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