- Share Strategy and Direction
- Collaborate with Change Agents
- Learn as Much as You Teach
- Celebrate Success
- Analyze Failures
- Create a Framework for Leading with Change
- Create a Desire to Return for Extend 2005
The Road is Ours, Dave Laberge, Manager of Representative Planning - Ford Motor Company
Ford Motor Company uses SRC products for planning, and understanding market penetration at the dealer level.One of the advantages they have as a retailer is that they know who is selling what products, (their dealers and the competition) by their access to auto registrations.This gives them a picture of what the competition is doing and how they Ford is doing in comparison.In addition to the nature of change and Location Intelligence was an interesting analysis was the projection of comparative automobile sales in China.
- In 2005 China will pass Canada in new car sales
- In 2006 China will pass Brazil in new car sales
- In 2008 China will pass Japan in new car sales
- In 2010 China will equal the US and EU in new car sales
Enabling 11,000 Commercial Real Estate Executives, Tim Hatelstad - Institute of CCIM
Mr.Hatelstad presentation covered the change the CCIM Institute had
made from being primarily a teaching institution to making the Real Estate
transaction more efficient.They had built a portal type source for online
document management, demographics, aerial photos and maps called STDB (Sites
To Do Business).This site also covers the financial analysis of the Real
Estate deal and allows the users to see competition, nature of a market
or trade area as well as the constructs of the Real Estate deal itself.
A number of transactions can be managed online making the throughput of
a typical Commercial Transaction much faster.The CCIM membership all have
access to the system, giving them a considerable value added opportunity
compared to other professional organizations.
Telecom - Big Data, Big Decision, Big Solutions, John Hennessy - EMSI & Amy Hebard - Hebard Research Services, Inc.
This was primarily about the shift of telecoms from offering purely
traditional phone services to their entry into contemporary business involving
marketing, retail locations, wireless, cable, internet services in addition
to long distance.The challenges were the huge amounts of data in disparate
sources and using this data to enhance the business.SRC product, Pin Point
was a major factor in structuring access to those sources and making it
useful.John and Amy went beyond the technology and talked about the cultural
changes required to make the telecoms compete in free enterprise.
Mapping and Demographics--Only a Few Mouse Clicks Away, Rick Peltz, Senior VP and CIO - Marcus & Millichap
Marcus & Millichap is the nations largest Real Estate Investment
Brokerage.Mr.Peltz presentation covered how they had put in place an
online publishing system (iMpact) for listing proposals and marketing packages.
This included geocoding and mapping within a PowerPoint type environment.
They had built this entirely in-house using a number of web based SRC products.
The choice of a PowerPoint type user interface was based on their field
people already being familiar with this software and using it to create
the marketing material for the properties they were handling.In the concepts
of Leading with Change, Rick had taken two disparate software premises
and built a system that covered all the bases for his field people.Marketing
material publications, demographics, aerials and maps with related market
data, all online, in real time.
Web Based Mapping Solutions, Art Salisch, Senior Director of Research - Comcast
Comcast is the largest cable provider and their issues were moving to
a de-centralized system for maps, coverage areas, reporting all on the
fly.They had been using a Guru in the backroom, but the problem was the
demand level was so high, that turn-around times were very long.They needed
a Web Based Solution giving instant access to field people.They also needed
visualization of complicated processes such as weighting households by
coverage areas, using Polk and other data, SRC provided the web based demographic
and mapping platform.They also needed to have a central location for updates.
SRC was chosen because they were willing to create a custom application
and they could have it up and running is a short amount of time and on
Measures Network Expansion, Jim McConihe, Network Support Manager, West Region - Cingular Wireless
Cingular showed a series of SRC applications (Allocate, Pin Point) used
to identify network service levels - dropped calls, etc.with the ability
to create custom polygons and grids.This was integrated with Oracle Spatial
and was also data independent for access to disparate data sources.Pin
Point provided the ability to create access to data with a visual interface,
somewhat similar to Visio for data parsing and pattern matching.With Pin
Point, a number of data access analogs could be quickly created so that
service levels could be seen from various data vantage points.
Leveraging the Power of the Internet, David Lachicotte, VP IT - CNLR
Mr.Lachicotte explained that CNLR is a REIT and owns primarily freestanding
locations for companies like Best Buy, Target and Wal-Mart.They do lots
of outsourcing and had tried an in-house GIS department, an outsourced
GIS department until finally putting in place an SRC based web system.
This overall transition moved their run rate from over $400K to $250, simplified
the technology and moved them to where the benefits actually exceeded the
costs.With a web based system they could let outside associates into the
system and broaden the base of access to demographics, mapping, aerials
and competitor locations.
In addition to the major speakers, there were 15 session (in 2 tracks) covering case studies by Save-A-Lot, Union Federal Bank, National Bank Master Card and Giant Foods.There also Media applications by Obie Media and MRI, and very current data which included quarterly demographic updates from Synergos Technologies.
A key point besides Leading with Change was the ability for SRC to be data independent and GIS independent.An example was Mapping Analytics using SRC product GEONETXtm from within ArcView as a plug-in. The plug-in took advantage of the progress graphics screen from Geonetx native as well as the ability to use key features of ArcView for visualization such as non-overlapping trade areas and transparent fill.Geonetx can run stand alone and can source data in a number of standard GIS formats.
Of the six previous users' conferences, this conference was the completion of a trilogy of conferences covering Desiring Change, Defining Change and Leading with Change.Next year will begin a new topic determined by the events and products from 2005.