Location-based Advertising… It’s Not Working… Here’s Why

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In the much-hyped, Madison Avenue world of mobile location-based advertising, the Holy Grail seems within the grasp of retailers looking for that one-to-one marketing nirvana oft cited in the early nineties. But in its current model, it’s not working the way it should or can. Today's business model uses "push" advertising to mobile devices. But what if the model should be "pull," thus allowing consumers to determine when, where and how they should receive ads? Editor in Chief Joe Francica explores this model and more. ...

Show Notes:
From mocoNews.net - British carrier group Vodafone buys Wayfinder From GigaOM - Are You Ready for Location-Based Advertising?
From VentureBeat by Anne Bezancon Location-based advertising: Place trumps traditional targeting
From ABI Research As LBS Subscribers Multiply, Sustainable Business Models Begin to Emerge
From Forrester Research - Small Steps for Location-based Advertising
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