The Corpus Christi Geological Society program started it. The Society worked with local residents and businesses to fund framed US geologic maps for elementary schools. Now the West Texas Geological Society is doing the same thing aimed to put maps in each elementary school in Midland and Odessa; the underlying goal is to spark student interest in science and geology in particular.
A donation of $150 puts a map, with a plaque about the donor into a school. Another way to donate is to learn about the map and make presentations about it; the society provides training.