MetaCarta Brings Geographic Alerts to the Media

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MetaCarta's new Local Alerts Service for Publishers allows users to request stories on specific geographies (down to a neighborhood) and give publishers new ways to attract reader and provide relevant advertisements. Adena Schutzberg interviews Rick Hutton Vice President of Content Services at MetaCarta on the new service and its future. The podcast is 13 minutes long and was recorded on September 21, 2007.

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