Update: Microsoft Tidbits (Bing Maps Goes?)

Some other coverage:

Nokia's press release addressed management changes:

NAVTEQ, an integral part of Nokia's location and advertising business, will be headed by Larry Kaplan, and continue as a separate reporting entity. (emphasis theirs)

ZDnet: Interleaving Nokia and Microsoft mapping services

But there are some (pardon me for saying it) synergies that could make this a great way forward for both companies. And one of the big opportunities is integrating the Navteq/Ovi maps service with Bing Maps - something that Bing is uniquely placed to handle.

Light Reading: Nokia to Cut Jobs, Stay in Finland

At the end of 2010, Nokia employed 132427 staff, of which 63927 were Nokia Siemens Networks employees and 5452 Navteq Corp. (NYSE: NVT) employees.

--- original post am EST ---

Today's MS PR shares news key to geospatial:

Nokia Maps would be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience.

This week Nokia announced it would take on Windows 7 as its core OS for mobile phones. There were other hints about mapping in the press event, too per those who covered it.

"Nokia will use Bing for its search services. Microsoft will continue, and expand use of Navteq mapping services." (LiveSide)

"Microsoft also gets its hands on Nokia’s Ovi/NAVTEQ mapping assets. Given the number of times this was mentioned at today’s live event, I think that this is what Microsoft wanted more than anything. No word on how this will fit into the WP ecosystem - will the technology be licensed to other handset OEMs?" (ZDnet)

- press release

Microsoft announced spatial search in Bing's API. "Bing Spatial Data Services, [adds] next generation spatial search to the Bing API offering. This release offers the benefits of cloud hosting and distributed computing, allowing customers to upload their data to our servers and perform spatial queries under the umbrella of their existing Bing Maps License."

- Bing Maps Blog

Microsoft announced Thursday Bing will now tailor search results based on physical location among other enhancement to the search framework.

- Bing Blog

Published Saturday, February 12th, 2011

Written by Adena Schutzberg

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