Mio Follows Garmin in Mainstream Marketing

Geogeeks were excited to see a Garmin ad during the superbowl, but it’s Mio, based in Europe, that’s taking the next big step in bringing GPS to the masses. The company is sponsoring Discovery’s Tour de France team. (Recall that after he rode for the US Postal Service, Mr. Armstrong rode for Discovery.)

- GPS Business News

Published Friday, April 13th, 2007

Written by Adena Schutzberg

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