Most Interesting Press Releases of Last Week - Census, HUST, Pictometry

Census Director Robert Groves haf named 10 new members and a chairwoman to the Census Bureau’s Scientific Advisory Committee (SAC). The SAC provides advice on the design and implementation of Census Bureau programs. Cool. Every one of them was an academic, save one. 

Jack Dangermond, founder and president of Environmental Systems Research Institute in Redlands, Calif. ESRI is a privately held geographic information systems software company.

- press release

A press release from Harrisburg University of Science and Technology, a private university (not to be confused with Penn State Harrisburg) teaches geotechnologies. In fact it boasts the only four-year degree program in Geospatial Technology in the central pennsylvania region. Cool. Interesting? The title of the press release announcing this fact was:

Geospatial Technology Job Market Predicted to Grow by 35 Percent

The source of that statement? "... a recent lecture by Dr. Christopher Sutton,  professor of geography at Western Illinois University" (cited in APB a few weeks ago). The source of that statistic? It's not clear, but according to the local paper and the press release what Sutton said was: "It's estimated that the geospatial job market right now is growing by 35 percent annually." I found the state cited by the Dept of Labor which cites GITA. The date of that statistic? The DOL page is 2004 updated 2010. The GITA page has no date and no source for the statistic.

- press release

Pictometry announced a new corporate identity. I was not really sure what that meant, so first I looked up corporate identity. I found this from Wikipedia: 

In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.

That's pretty much what I expected. The new look, with a NBC Peacock-like graphic is "signaling the Company's transition from an image capture provider to an image analytics and complete solutions maker." The company tagline is (and I guess was): The Aerial Oblique Photography Company. Perhaps that will change in time, too.

- press release

Published Monday, September 5th, 2011

Written by Adena Schutzberg

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