Placecast, which offers retailers a way to offer discounts, has a new offering as of today. After signing up with credit card company, carrier, or retailer things start to roll.
...when the consumer gets close to a particular merchant, an offer will pop up on their mobile phone screen. A Card-Linked ShopAlerts offer might read “Get a $20 statement credit when you use your card and spend $100 or more at Big Box Retail, 1234 Main Street.”
Customers then simply make a purchase and automatically receive the discount on their bank statement. What Placecast says differentiates its card-linked offers, is that the incentives are location-based, and used real-time location, consumer preferences and spend history.
This is the next generation after the coffee/pizza coupon vision of five or so years ago.
Twitter has used it location-based blocking, for the first time, to "hide" offensive tweets in Germany.
The rest of the world can still see the account's 140-character ruminations, but anyone accessing Twitter from Germany will see a message saying "This tweet from @username has been withheld in: Germany."
A new "more of the same" offering popped up this week.
BuzzMob is a location-based platform that brings social media communication to real-world places and events.
It just got $2M in funding (why?).
Factual, the Los Angeles provider of a huge dataset of location information and other data available via API, said last night that the firm has just turned on real time updates on the service. The company--which serves up location-based information and other huge, common datasets to mobile and other software developers--said that it has extended its data sets to now include real-time updating and assimilation of information into its Factual Places data.