Editors Joe Francica and Adena Schutzberg interviewed Marissa Mayer, Googles vice president for location and local services on January 13, 2011. Ms. Mayer was the first female engineer hired at Google and one of its first 20 employees, joining the company in June 1999. In October, the company announced that Mayer would join the team that will be responsible for location-based services related to advertising and search. Before joining the Geo team she was the vice president of Search Products and User Experience, which means that she has had an impact on nearly every product delivered by Google.
Phedippidations 260 (Adena's letter is at 41:00)
Why Entertainment Will Drive the Next Checkin Craze - Mashable
Non-location-based check-in services become more popular | RICG
Grocery shoppers shun location based marketing - Directions Magazine