Podcast: Defining and Sizing the Geospatial Marketplace

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Show Notes
Directions Magazine 2010 Reader Survey
Does Traditional Market Research Miss the Real Numbers for Geospatial Technology Growth?
Geospatial - Wikipedia definition

The Esri ZIP Code Lookup tool lets you enter any U.S. ZIP Code and see the pastimes, buying preferences, and lifestyles of people in that area. Using Esri's Tapestry Segmentation data, the tool also provides additional information such as household income, unemployment rates, and age breakdown. To learn more and to use the tool, visit esri.com/zipcodelookup.

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