Podcast: Powering Location-based Shopping

Download Feed iTunes

In this interview, Editor in chief Joe Francica speaks with Nitin Gupta, vice president for business development and product marketing for Retailigence a company as Gupta describes as "powering location-based shopping" and a "data as a service" (DaaS) platform. Gupta says that the mission is to drive intent drive foot traffic into local stores. "You almost think of us as somebody on the side of the retailer that is helping them populate their digital shelves," said Gupta. Listen to this fascinating discussion that adds one more piece of the puzzle to location-based advertising.

© 2017 Directions Media. All Rights Reserved.