Podcast: Why is it so Hard to Sell Geospatial Technology to the Enterprise?

Senior executives from leading technology companies, speaking at our Location Intelligence Conference last week shared that the entire value proposition for spatial enablement is a “push” to the market rather than a “pull” or demand for the technology. Our editors ask: Are we doing an adequate job of selling the technology to more of the people that will eventually implement geospatial tools with other IT solutions.?Why is it still so hard? What are we not doing well? Will it take another “Google Earth” to push the technology deeper into corporate computing or a new crop of graduates to be more geospatially enlightened?

Subscribe to Podcast RSS

Listen Now (to download, right click on the link at left and choose "save target as")

Read the show notes

Missed any podcasts? Want to subscribe via iTunes, Yahoo, etc? Here’s the index with all the info.

Published Tuesday, May 6th, 2008

Written by Adena Schutzberg

© 2015 Directions Media. All Rights Reserved.