This week our editors turn their attention to branding in the geospatial world, in particular how companies position their #1 and #2 and perhaps #3 offerings in several categories of geospatial offerings. How are the #2s doing from a branding perspective? In short, there is room for improvement. Editor in Chief Joe Francica and Executive Editor Adena Schutzberg examine the branding challenges in categories like GIS software, worldwide data, LBS gaming, weather and generic locators.
The 2010 ESRI Homeland Security GIS Summit will be held July 10-13 in San Diego, California in conjunction with the ESRI International User Conference. At the world's only GIS conference for homeland security, you'll explore how the geographic approach provides a framework for intelligence-led, mission-critical decision making. For more information or to register to attend, visit www.esri.com/hssummit.