Real-Time Traffic Moving Into More Applications - An Interview with Bryan Mistele, CEO of INRIX

By Joe Francica

If the president is in town, how do you avoid his entourage? Although this is an extreme example, real-time traffic information to avoid traffic tie-ups due to sporting events, major accidents, or simply the slow downs that may be predicted on a daily basis are now available from a number of services. But the penetration of this service is very low...only about 8% of vehicles have in-vehicle systems and most don't have a way to inject real-time traffic. This is rapidly changing. By this Christmas about 30 PND's will offer real-time traffic as a service. The following interview with Bryan Mistele, CEO of INRIX, a company that was formed by former Microsoft employees that offer both real-time and predictive traffic analysis. The interview also discusses how probe data is being adopted by state departments of transportation to support their traffic operation centers. In addition, Mistele discusses INRIX's thresholds necessary for collecting data from a region in order to offer predictive traffic information, market coverage, and what INRIX believe's will be available as products within the next year.

The podcast is 15:32 minutes and was recorded on September 13, 2007.
[podcast: "INRIX_final.mp3"]
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Published Monday, September 24th, 2007

Written by Joe Francica



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