Still Little Response to FTC “No Follow”/Location Privacy Document

Input is due on Feb 18 (it was extended to this date) from Jan 31. About 200 citizens and have chimed in but few industries. Two noted by PaidContent: banks and geospatial.


Securities Industry and Financial Markets Association (SIFMA), a trade group representing large banks and investment firms—Goldman Sachs, Wells Fargo, AIG Financial and similar institutions. In its comments, SIFMA basically asks to not be regulated by any FTC privacy rules at all.


The FTC notes a few areas that require “special protection,” including health and financial information, as well as “precise geolocation data.” What does that mean exactly? No one really knows, and that’s why a group of aerial mapping and “geospatial” companies are freaking out about the report already. In a 3-page letter submitted to the FTC last month, the director of “geospatial” trade group MAPPS writes: “We are particularly concerned that this term was not defined in the FTC staff report.”

- Paid Content

Published Wednesday, February 16th, 2011

Written by Adena Schutzberg

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