Ten Sails and Ubisense Merge

GIS Monitor reports that Ten Sails (in my mind, Peter Batty’s company; he’s now CTO at Intergraph) and Ubisense (in my mind, Warren Fergeson’s company, he was CEO of the indoor locating company until now, his current role is unclear) merged. GIS Monitor (when I was editor) covered Ubisense in 2004.

The announcement was made on Monday, per a press release on the Ubisense page. The new company will be called Ubisense and employ about 70 in the U.S., Europe and Asia. The companies announced a strategic partnership back in 2003.

To make sense of this, you need to remeber that Ten Sails was launched as business enabler for spatial start ups and others: “Ten Sails is a new breed of business builder, offering services in strategyexecution, and transactions to location companies in exchange for equity or fees. We work with both startup and established companies.” Guess what, Ubisense was one of those. Ten Sails Consulting, the company that still does Smallworld (GE Power) consulting across the globe, is also part of Ten Sails and now Ubisense, though I’m sure of the relationship. Recall that the Ten Sails team had many Smallworld faces on it.

So, do I buy it that the boom in ultra-wideband (UWB) for indoor locating encouraged the merger? No. I suspect Ten Sails needed Ubisense more than the other way round. Why? For finanical reasons. I see this is a business deal, not a technology deal.


Published Friday, January 27th, 2006

Written by Adena Schutzberg