The Check-in is Dead; Or Not

Yesterday Twitter was abuzz and in agreement in many cases with Mark Watkins who wrote at ReadWriteWeb about the death of the "check-in" in 2011.

Pascal-Emmanuel Gobry, writing at Business Insider begs to differ. He notes that the check-in is a feature, not an app, nor a business plan.

They are both right in the sense that what really matters is the GOAL of the check-in. If the goal is to build a databased of POIs and you can convince people to do that for you, it's a win! If you want to use it to drive business longterm, data indicates so far (Fast Company), it's not such a great tool right now. Mostly, I think, check-in is still young and both participants and the companies behind such offerings are still figuring out how to use them.

Published Wednesday, April 13th, 2011

Written by Adena Schutzberg

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