The Latest Statistics on Location Based Advertising

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Several firms shared data about the use of location based advertising on mobile devices in the past few weeks. Some of the conclusions were surprising, others curious. Our editors dig into the findings and what they might mean for the future of location based services.

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Are Mobile Users Really Mobile? Not So Much - All Points Blog
61% Permit Mobile Apps to Access Their “Current Location,” According to YP - Directions Magazine
Geo-Conquesting Is the New Craze in Mobile Advertising According to the xAd Q2 2013 Mobile-Location Insights Report - Directions Magazine