Social media is expanding at a rapid pace so much so that if you do not have a policy in place you will be caught off guard at the wrong time. Social media platforms and social networks provide a fantastic means of communicating with customers but they also can be sources of negative publicity. Do you have a duty to respond? Editor in Chief Joe Francica provides some advice in this age of 1-to-1 marketing with new media.
Peppers and Rogers: 1-to-1 Marketing