Top Ten Things I Learned at LI 2008
Location Intelligence 2008 provided a glimpse into some of the technology trends shaping the industry. Conference Chairman Joe Francica provides a quick takeaway on his observations of the event and the conversations he had with attendees. The conference took place last week in Santa Clara, CA. Expect further coverage later this week.
10. Location-based marketing, for trade shows at least, can passively
capture information otherwise missed from standard lead management
systems. The use of active RFID tags and ultra wideband sensors can
capture the "who" and "how long" of people that are standing in front
of your booth on a trade show floor, and you don't even have to talk to
them. The Ubisense/Fish Software demonstration of RFID provided a
context for better understanding the use of sensor technology where
before I could only read about it.
9. Location-based advertising's new generation of tools is providing
context to local search so more appropriate ads can be served to mobile
handset users. And a more immersive geospatial and contextual
experience will eventually serve users of local search to better help
to retrieve information.
8. The enterprise technology vendors (read: IBM, Oracle, Microsoft) are
still having difficulty getting the word out about the benefits of
spatial data management. Most of the panelists in our Location
Intelligence Enterprise session felt they were still "pushing" the
concept of spatially enabling databases to prospects and customers
rather than seeing the scales tipped toward more customer demand for
7. Photosynth is pretty cool. You need to look into this application
from Microsoft. Adena Schutzberg posted information about it in APB two
years ago but basically it takes your digital photos that have an
overlapping portion of an adjacent photo and finds common points from
each to generate a "surround" view of the place you photographed.
6. Microsoft is not only providing better texturing and resolution to
the 3D building models in Virtual Earth 6.1 but they want to eventually
capture all of the world's buildings. And if that wasn't enough, the
company is using close range photogrammetry to survey the inside of
tourist attractions, like museums, to produce incredibly detailed
representations of places you would love to visit but can't get there
5. Is the inclusion of a map as another graphic element of a business
intelligence solutions dashboard no more important than a pie chart?
Does the visual impact of understanding geospatial relationships cause
action or yawns? I'm not sure we've adequately sold the CIO or business
line managers on the benefits yet.
4. I'm convinced thereare three market sectors forming the
confluence of location intelligence: Location-based networks, both
social and commercial; mobile location services, including device
hardware; and location-enabled enterprise applications such as business
intelligence. I'm less sure of the catalyst that is necessary to bring
them all together.
3. Our distinguished speakers were indeed visionary. They clearly
helped to articulate a good story for their respective companies and
showed how to deploy location technology in unique ways. Our challenge
for 2009 is to get more of them. Congratulations to Ceri Carlill of BP.
Our attendees found him most engaging ... his British accent gave him
that "touch of class."
2. Sometimes you never know if you have been successful in planning an
educational experience for your attendees until one CEO comes up to
tell you that each time he has come to LI it's have been a "company
1. It's the technology champion, stupid ... not the technology ... we
just need more of them to tell us how they are implementing LI at their
Published Tuesday, May 6th, 2008