Waze Launches Advertising Platform and other LBS News

Waze launched a global advertising platform on Nov 8. The aim is to target its 30 million users based on their location.

- Waze Blog via Reuters

China Mobile has launched a new 12585 voice service hotline, which can provide real-time traffic updates and mapping for 15 cities in China.

The service can route people in 310 cities on bus lines and give traffic updates in 15 cities. It's not clear if there is a fee for the service.

- China Tech News

It's slow going in the indoor mapping world for Google.

Low adoption and insufficient research has slowed the movement of Google Maps indoors, a Google software engineer said today at the Indoor Positioning and Indoor Navigation conference held at the University of New South Wales in Sydney. ...


However, gathering indoor maps presents unique challenges compared to outdoor because it requires acquiring building maps from building owners and because GPS coverage is frequently poor inside. Location can be triangulated without GPS by using multiple Wi-Fi hotspots. Kadous estimated that Maps can currently estimate a user’s location inside within 10 metres.

A major issue for indoor maps “is we haven’t yet reached the point where people really know about us,” Kadous said. It’s a “chicken-and-the-egg” problem where users won’t use indoor maps until more locations are supported, while businesses won’t provide maps of their locations until they see greater consumer demand, he said.

- Tech World Australia


Published Tuesday, November 13th, 2012

Written by Adena Schutzberg

© 2017 Directions Media. All Rights Reserved.