Among the the winners of the Smaato Mobile Advertising Awards 2009 was Waze; it won in the Overall iPhone category. Aloqa, an LBS app, also was a winner. The awards “recognize excellence in the world of mobile apps and the mobile web. ... Smaato awarded the overall winners free travel and accommodation in Barcelona and booth space at the Mobile World Congress 2010 as well as various opportunities for publicity.”
This is great and I know many folks are big Waze and Aloqa fans (I’ve not used either). My question: Why are these called Mobile Advertising Awards? They are not for mobile advertising, or perhaps they really are? If you look at who SMAATO is, it makes more sense: “Smaato is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMATM - Smaato Open Mobile Advertising and partners with mobile publishers, mobile developers, mobile ad networks and mobile operators.” You see, without such apps, these folks don’t have a business!