Weather-based Location-based Advertising

The latest UK ad campaign of drink brand Stella Artois Cidre consists of ads that will only appear when there's a 2-degree rise in temperature above the national average.

The weather-activated ad campaign, which was created with Liveposter and Posterscope, works on a scheduling system connected to digital out-of-home ad spaces. The ads turns on and off based on real-time readings from a weather data plug-in. That means the ads will only show in warm weather in that particular location and won't appear in areas with lower temperature or rainy weather.


Image courtesy Wikimedia.

Published Tuesday, June 18th, 2013

Written by Adena Schutzberg

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