What We learned at Location Intelligence 2007

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We focus in on two of the presentations at last week's Location Intelligence Conference. One, by Yahoo's Frazier Miller, director of product management for Yahoo! Local, gave a surprising set of numbers about the potential size of the local search marketplace. The second, from SiRF's Kanwar Chadha, founder and vice president of marketing, highlighted how we've barely begun to realize the scope of location in mobile devices.

Local Search's Potential Market
2006 Advertising Revenues
National     $22.4 Billion     17,000 businesses          Wal-Mart/UPS
Regional     $48.3 Billion     85,000 businesses          Southeastern states Lowes
Local        $33.6 Billion     22,000,000 businesses      Local florists
Location Hardware

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