Women In GIS: Elizabeth Marshall

By Directions Staff

What is your position in your company?

I am the President of Marshall and Associates and have been for 5.5 years.I started as a Research Scientist at Environmental Research Institute of Michigan in Ann Arbor, MI, then started a GIS group at Economic and Engineering Services in Washington, before starting my own firm.I broke off from EES to start my own company.

Elizabeth Marshall
What is your background?

I have a Bachelor of Science in Applied Geophysics (Michigan Technological University), and MS in Natural Resources Management Planning and Policy (University of Michigan).My training began as a remote sensing research scientist, and then migrated to more commercial GIS systems

Would you recommend GIS to others?

Yes, it is interesting and always changing-- the market is very good.I think the best way to start is to have a very solid education, that emphasizes math, informations systems and programming.

What is the accomplishment of which you are most proud.

I am very pleased that I started my own company and growing my own business.

What does your typical day or week look like?

I spend almost 1/2 my time using email to manage the business.I still do some billable work on projects, especially implementation planning services for clients.I am very stingy about attending meetings -- only if there is a clear agenda, and strong reason for being called.

Why is GIS an exciting industry in which to participate?

The market is booming and there are great opportunities to make a difference.

What is the most important "next thing" that will happen in GIS?

When agencies and firms can catch up with the technology so that GIS is truly an enterprise system -- this will leverage the business functions of the firm or agency immensely.

Before you came to GIS, what did you think your career would be in?

Geophysics -- but the oil industry collapsed right when I graduated.

Published Saturday, January 29th, 2000

Written by Directions Staff

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