Claritas Helps Jenny Craig Improve Network Rationale

(Jul 29, 2002)

Classified Ads:

If you are still wondering which mobile GPS you should buy for your GIS data collection and mapping projects: Download our white paper to see how our MobileMapper 6 GPS beats the competition with better accuracy and lower price. Visit Magellan Professional

Jenny Craig, Inc. (JCI), one of the largest weight management service companies in the world, came to Claritas to optimize their center network. This involved the opening of new centres and relocation and closure of some existing centers. Claritas developed a suite of analytical tools to assist JCI with these goals. Specifically, these tools allow JCI to:

1) Identify attractive areas for new sites
Customer profiles using Claritas’ MicroVision® segmentation system allow JCI to measure dollar demand and customer household potential in any geographic area. Using Claritas’ iXPRESS® software, this can be shown in map or report form. Additionally, they are able to import their customer database into iXPRESS and overlay the maps of potential customers with the geographic distribution of existing customers. This allows them to quickly identify underserved trade areas and unrealized market niches.

2) Evaluate the potential of new sites
Claritas’ Site Potential Models allow JCI to evaluate the sales potential of prospective new sites. The models run under different scenarios involving site and shopping center characteristics to evaluate specific properties of interest. Using the models, JCI is able to evaluate sites in new areas and to determine relocation opportunities for existing sites.

3) Benchmark the performance of existing sites
Under-performing centres are not necessarily those with low sales volumes, but those whose sales don’t meet their potential. The models are used to evaluate how well existing centres are performing relative to individual potential. This allows JCI to quickly prioritize centres in need of assistance in terms of marketing, staffing, or location. It also allows them to determine those over-performing sites, so the secrets of their success can be studied and integrated into the operations of the company.

4) Measure the potential of JCI’s markets
The customer profiles allow JCI to measure the overall demand and customer potential of large markets such as metropolitan areas. They can then determine the potential number of centres each market can support, enabling JCI to plan for future expansion and prioritize market investment opportunities.

[Click for larger image]

For more information regarding Claritas’ analytical services or products, please call
877-255-1105 or visit us at www.claritas.com

[Using iXPRESS and the analytical tools created by Claritas, JCI is able to examine the distribution of customers around centres and compare this with the potential number of customers they could be capturing. ]

More about this author

Your Comments
Post a comment

All comments provided in this section are those of the individual who has created the post. These are not the opinions of Directions Media, its editors, staff or owners unless otherwise noted. Directions Media retains the right to edit or delete any comments posted herein.

	In-person events
	Online events