Coming in January will be two articles on BusinessMap and BusinessMap Travel Edition. Both of these products are new releases and contain interesting functionality and data.

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These products address three key contemporary issues:

Value – in terms of pure bang for the buck

Data – providing enough data so you can do actually do something productive

Multi-platform – desktop, PDA and the Web

Value is becoming a key consideration in mapping products, because when you invest in a mapping product, you want to know does it do what you want it to do.

Does it come with the tools and data – right out of the box that get you started in a timely manner, so you aren’t stuck with having to buy additional data.

Today, there is also the issue of platforms, desktop, PDA and the Web. If your mapping product doesn’t seamlessly address all three, it is not yet in the 21^st century.

To learn more, be here in January, 2004, at directionsmag.com.