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Product Overview: NavPro – an Online Map Service From Maps.com

Thursday, March 24th 2005
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Reid_NavPro One of the visions for GIS is that it becomes an innocuous part of everything we do. MapQuest, Google Maps and other have pushed that vision. Another approach is Maps.com, a full service mapping company. The company's product range includes wall maps, customized maps, and a new subscription product, NavPro, that provides maps on the Web.

While maps on the Web aren’t new, this NavPro subscription service is a little different in two respects. First, it is targeted toward the business user, and second, it is very affordable. The “ticket to ride” can be purchased for three periods of time: a week ($6.95), month ($14.95) or year ($69.95). These prices are for unlimited use during the period purchased. If you buy before April 15th, 2005 the annual fee is $59.95. Weekly or monthly rates work well if you need the service for a single project.

The next question is: “Why would I do this when I can get maps and directions from other sources for free?” NavPro offers a little more than the free services, like traffic conditions, cost to go from here to there, and what hotels and gas stations are along the way. With the rental model offered by NavPro, someone else keeps the data current.

Another advantage of this service is that it is directly customer driven. If you want a new feature, Maps.com will entertain adding it. When that new feature is implemented, there is no upgrade or download, it just appears. This is a dynamic service, scaling and adjusting to the needs of the customer base. To stay competitive and distinguish itself from the other players, Maps.com has to be fast on its feet and receptive to change.

There are two immediate advantages when you subscribe to NavPro. First, there are no ads or pop-ups, and second, the user interface is structured in steps. It is just “four steps for this, five steps for that.” It’s so simple and intuitive you never forget how it works, even if you don’t use it for a while. Frankly, you probably already know how it works before you get to the user interface. How about a training curve of flat instead of the usual straight up?

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Let’s look at some of the features.

At left are the choices on the NavPro menu (click image for larger view). Note that you can map single and multiple addresses. How about being able to upload a file of addresses and see them on the map? Of course you can, and there is a choice of symbols. In routing you can do the point-to-point and city-to-city, but also include up to 18 stops. You can give yourself a “heads up” for your morning commute by seeing what road conditions might cause a delay. Then, of course, you can route yourself around them.


Geo Tools lets you get a lat/long for a single address or multiple addresses (upload a file), select the symbols and even reverse geocode (provide lat/long and get the address back). Be sure to use a minus sign in front of the longitude!
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What does the user interface look like? In all cases, the NavPro menu remains on the left, and here is an example of the multiple address matching dialog (see image at right, click image for larger view). You can enter addresses directly or upload an Excel or delimited text file.


If you address match a point and it isn’t quite where it should be, you can move the crosshairs on the map to where it really is and get the correct lat/long. That's a neat feature. How about a route? This is the route user interface and the resulting map from Boston to Atlanta.


The traffic map is very useful and like the user interface, easy to read. The pull down just above the map lets you select the city. The cross hairs on the map can be changed to adjust the center of focus. Each traffic event is listed on the left, and the legend is listed just below the map.


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Now that we know how to get there and what sort of traffic problems we might encounter, what is the trip going to cost?
We are driving to Atlanta in our fuel-efficient small car and oil prices are still at least $55 a barrel. The cost is $87.69 for the 1,085.29 miles or if we take it one step further, about 8¢ a mile (not counting maintenance, depreciation, insurance, etc.).


One last thing we would like to know is where the restaurants, hotels and gas stations are along the way. The map below shows this. At the bottom of the map is a listing of all the restaurants, hotels and gas stations found for this stop. The generalized location of each of these is very handy so you know how far off the highway these facilities are. Just under the map itself is the location of the center point of the map, showing address, city, ZIP Code and coordinates (see the text in the green box, above).
All graphics courtesy of Maps.com.
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Recent Comments

Journal News Removes Interactive Gun Permit Map

The Lower Hudson Journal News has been under fire for publishing a map of gun permit holders in two counties in New York State  before Christma. (APB coverage 1, 2, podcast). On Friday January 18 the paper removed the interactive map. Why? Publisher Janet Hasson gave answers in a media statement and in a letter to readers.

In a statement in response to The Poynter Institute (a journalism school) she argued:

With the passage this week of the NYSAFE gun law, which allows permit holders to request their names and addresses be removed from the public record, we decided to remove the gun permit data from lohud.com at 5 pm today. While the new law does not require us to remove the data, we believe that doing so complies with its spirit. For the past four weeks, there has been vigorous debate over our publication of the permit data, which has been viewed nearly 1.2 million times by readers. One of our core missions as a newspaper is to empower our readers with as much information as possible on the critical issues they face, and guns have certainly become a top issue since the massacre in nearby Newtown, Conn. Sharing as much public information as possible provides our readers with the ability to contribute to the discussion, in any way they wish, on how to make their communities safer. We remain committed to our mission of providing the critical public service of championing free speech and open records.

In a letter to readers published on Friday she wrote:

So intense was the opposition to our publication of the names and addresses that legislation passed earlier this week in Albany included a provision allowing permit holders to request confidentiality and imposing a 120-day moratorium on the release of permit holder data.

She goes on to say that during the 27 days the map was online any one interested would have seen it and that the data would eventually be out of date. She also noted that the paper does not endorse the way the state chose to limit availability of the data.

The original map/article still includes a graphic - but it's a snapshot, a raster image, with no interactivity. Says Hasson in the letter to readers:

 And we will keep a snapshot of our map — with all its red dots — on our website to remind the community that guns are a fact of life we should never forget.

I continue to applaud the paper for requesting the data via a Freedom on Informat request, mapping it, keeping the map up despite threats and criticism and now responding to state law. I think the paper did a service to the state, to citizens and to journalism.

- via reader Jim and Poynter

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