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Mapping of potential retail outlets is one of the first steps in putting a distribution channel in place while launching a telecommunications brand. This is the second article in a two-part series on utilizing location intelligence to organize and understand information through a geographical perspective, enabling informed decisions about retail marketing. Author Abhishek Bhardwaj, associate consultant for Infosys, uses Bangalore, India as the setting for his analysis.


Users of maps and other visualizations of data want it all. They want both detail and context as they explore small scale (large area) graphics. Technologies to address this challenge have come and gone. The latest one is from researchers at Purdue. Their tool, dubbed PolyZoom, organizes simultaneous, magnified views from a single document, while maintaining their relationship to the whole.


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